What Angry Birds and Marketing Have in Common?

Some of you may ask, it's just a game! What are the possibility they have in common? Besides slingshot the birds to kill those pigs? Angry Birds is not only a very addictive game but it does use the same strategy you use for marketing too. Here are some of the examples.

1. Study the scenario

Before you take the first step in everything you do, it's important to study the scenario that you are in. Below is the print screen of Angry Birds Scene (gives a better scenario to those who haven't play Angry Birds before). The objective of the game is to use the four available birds to attack the two green pigs on your right hand corner. So before you slingshot those birds over to kill those pigs, you need to understand the environment of the pigs. You can see that those pigs are protected with bricks, glasses and stones. This will help you to plan how you want to launch those birds.

When you are in the marketing scenario, it applies the same concept all together. Before we plan and launch any marketing product or event in the market, it's important we need to study the environment of other existing products in the market. You will need to study your current competitors, the current promotions and hiccups of that products too. That will give you a better positioning when your product is launch to the market. 

Screen shot from Angry Birds

2. Knowing your resources and maximizing it

In this stage, you know that you are only given the same types of birds (small Red bird) but in quantity of four. So I must know what is available in that level as different types of birds have different functionality. Some of the birds can drop an egg and some can even turn themselves into a bomb. By knowing your resources, you can plan out how you want to slingshot the birds over to the pigs. Is it going to be high or low shots, near or far shots. On the other hand, you need to maximize each of the resources that is given. In Angry Birds, the lesser birds that had been slingshot to kill all of the pigs, you gain more score points for the left over birds.

In the marketing scenario, it applies the same where by you need to know what are the available resources for your company. In today's era, your marketing is not only via media or even newspaper advertisement, there are other resources of marketing today available to you such as email campaigning and social media tolls (such as Facebook, Twitter, Websites and Blogs). By understanding and knowing the various resources, you can plan better for your long and short term marketing plans. Besides that, you can maximize your marketing campaign at a lower cost and better ROI.

3. Study the outcome and plan differently

At the end of each Angry Birds stage, it will summarize how well you did by showing the stars you got. The total stars are there. If you only gotten 1 or 2 stars, you can try again how to slingshot the pigs in a better way. Avoid the same way you slingshot the first time. Try other alternative to get the best results!

This goes to marketing strategy too. If it doesn't bring the best outcome you wanted, then work the other way with your other resources. Plan it differently and try to avoid the old maketing way that is not so effective anymore.

My conclusion is that Angry Birds is FUN! So marketing can be fun too!

** This article is published on YAS Website too. Check it out! :)